Trends: Why automakers have Chinese buyers in mind

Lincoln Continental Concept

PHOTO: Derek McNaughton, Driving

From posh luxury sedans to more affordable 

family compacts, new cars are increasingly 

catering to the Chinese market

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In an industry where rapidly changing demographics, shifting global economies and tightening environmental regulations are forcing the automobile to change faster than ever, the typical Canadian new car buyer that’s in the market for the first time in six to seven years may not be aware of what’s available with the latest models in regards to body styles, features or technologies. This series hopes to educate new vehicle buyers on these new trends.

York Auto Show, Ford rolled out a concept for its new Continental, a flagship luxury sedan set to go on sale next year. And without hesitation, Ford officials made it clear that, yes, they would be quite happy if they sold a few Continentals in North America. But really, the big, roomy and comfortable luxury sedan was designed primarily for the Chinese buyer in mind.

If you are shocked by this news, you shouldn’t be. Long gone are the days when North American, European and Japanese car buyers influenced global car design. The trend today is what Chinese new car buyers want, Chinese new car buyers get.

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